MEDIA AND INTERVIEW SKILLS TRAINING
Media Awareness Workshop
This is for up to 15 participants over four hours. It is an interactive course that explores strategies in dealing with media, understanding basic interview techniques and the needs of different media. Participants receive bound course notes.
Media & Interview Skills Workshop
This workshop requires a full day for groups of eight or a half a day for four people. If required, training can be adapted for smaller groups, one-on-one training or role-play for a specific issue, initiative or announcement. The course delivers a mix of theory and practical with a strong emphasis on participation and learning by trial, error and success. It creates media reality with two trainers experienced in journalism and production in newspapers, television and radio. Participants are taught, interviewed, assessed, critiqued and then re-interviewed under lights and on camera.
Interview Master Class
Conducted in a radio studio setting with two presenters for an intensive interview experience, this half-day workshop features an interview that is reviewed and analysed and processed as a newspaper article and radio news bulletin item. Before they come into the studio, we ambush interview with an early morning telephone call before the participant leaves home. This master class is for a minimum four participants. A one-on-one master class also is available and is quoted separately.
Skills Maintenance Program
This refresher and maintenance module involves periodic testing and training to maintain skills and readiness. We provide the client with feedback reports after all media interviews involving its spokespeople. These highlight levels of success and identify areas for attention or improvement. It also includes occasional ‘ambush’ interviews to maintain skills and prepare for often unpredictable media interaction.
Media and communicating in a crisis
This full-day workshop is built around a series of crisis scenarios tailored for the organisation and tested in both ambush interviews and news conference settings throughout the day. Depending on the role and responsibilities of executives, scenarios might range from a threat of industrial disruption or a workplace injury through to a catastrophic loss of life and equipment. It features intensive training around practical techniques and protocols including the essential rules for damage control, what drives the media in a crisis, questions reporters always ask, how to say ‘sorry’ and the ‘new’ news cycle that breaks and propagates in social media, off the record, avoiding comment, dealing with reporters’ deadlines and managing misreporting
PRESENTATION, WRITING AND ONLINE TRAINING
Introduction to Presenting
This half-day session for up to 12 participants provides an excellent introduction to the essential tools and techniques to prepare and deliver an effective presentation. A group activity is included and is confirmed ahead of the session. Participants receive bound course notes.
Presentation and Speechmaking Skills Workshop
This full day practical workshop for up to six participants exposes them to tools, structures and techniques that they then put into practice as they prepare and deliver a speech that is reviewed and analysed by the group. Participants receive a bound course manual.
Writing for Work
This three-hour workshop for a minimum of four and maximum of six participants explores the tools and techniques to write clearly, concisely and authentically. Participants review the essential precepts of effective writing, workshop writing and readability checklists and participate in a small group activity.
Online Media Presence
This half-day workshop is for four to eight people responsible for managing or supporting their organisation’s online presence. Workshops are tailored to suit requirements and include online reputation management theory, social media policy development and implementation, online crises management, social media newsroom management and content generation to attract customers and supporters.