OUR CASE STUDIES

Our clients come from areas and industries such as engineering, aviation, energy, education, construction, development, retail, manufacturing, recreation, the professions and food. We help our clients make the news or stay out of the news. It doesn’t stop at media. Whether it is a social media strategy, a well-written letter or a speech, we are good at what we do.


A selection of our case studies…


  • Cobham Aviation Services

    In April 2014, a Cobham Aviation Services flight for ‘fly-in / fly-out’ workers to Barrow Island off the north-west coast of West Australia had to perform an emergency landing shortly after take-off from Perth Airport. The four-engine jet aircraft’s No.2 engine burst into flames seconds after take-off and, by the time the pilot completed a 'go-round' to return safely to Perth, photographs and video shot from inside the cabin and from the ground were on Twitter. The incident attracted interest from every major news network in Australia and several overseas. Consistent with the communication plan prepared by Ball Public Relations in conjunction with Cobham, Ball Public Relations managed traditional and social media comment and action. As a result, the incident was accurately reported, continuing media interest was managed and Cobham’s first concern – the welfare of passengers and crew – was strongly conveyed. Ball Public Relations provides ongoing advice and counsel to Cobham for media activity and emergency response plans.

  • Maggie Beer Products

    In 2014, the Australian Competition and Consumer Commission (ACCC) formed the opinion that a small number of Maggie Beer’s products was likely to mislead consumers because of information provided on the product labels. Maggie Beer is one of Australia’s most loved and trusted personalities. Maggie’s priority was to positively engage her consumers and, most importantly, apologise. Ball Public Relations prepared a communication strategy to help Maggie positively and credibly engage the public in her typical Maggie Beer fashion – through direct, honest and transparent communication.

  • Haigh’s Chocolates

    Haigh’s Chocolates is Australia’s only family-owned ‘cocoa bean-to-bar’ chocolate manufacturer. Ball Public Relations has for many years assisted the Haigh’s team with communication advice in support of new products through to media relations, events and social media initiatives. This includes a recent a campaign to position Haigh’s as the first Australian-owned ‘bean-to-bar’ chocolate manufacturer to achieve international UTZ Certification for ethically and sustainably farmed cocoa beans, which includes a zero-tolerance policy towards trafficked child labour. Right now, we are helping the team at Haigh’s Chocolates with media and communication initiatives in support of its 100th birthday and a year of celebratory events through to May 2016.

  • Adelaide Football Club and Kurt Tippett

    In 2012, the Adelaide Football Club was fined and sanctioned by the AFL Commission for breaches of AFL salary cap and player draft rules in contracting star forward Kurt Tippett. Ball Public Relations provided communication counsel directly to then CEO Steven Trigg and the Crows executive and Board before, during and after the AFL hearing and assisted with the required documentation of the facts, public statements and conduct.

  • AISSA

    Strategic counsel for the management of a range of matters such as public funding, curriculum issues, critical incident response, promotion of cyber safety and bullying prevention programs, media skills and communication training through to public funding for private schools, media training for principals and leaders and government relations.

  • APA Group

    This major publicly-listed company operates and maintains Natural Gas mains and infrastructure in South Australia, Queensland, NSW and Victoria. Ball Public Relations supports APA Group with critical incident planning, community relations, government relations and media training and advice across the four States. A recent incident response was the sudden loss of gas supplies in Whyalla and Port Pirie in 2015 posed major residential and commercial consumer communication challenges for the APA Group. Whyalla (20,000 people) and Port Pirie (14,000 people) also are the respective homes of the Arrium (formerly Onesteel) blast furnace and steelworks and the world’s largest lead smelter, Nyrstar, both of which rely on gas. Communication partnerships were activated with councils, local agencies and emergency services, police, fire services and the State Emergency Service. Local and State news media carried regular updates throughout the six days of loss of supply. As a result, the turn-off and re-light of gas meters was conducted safely and emergency and residual gas supplies in the network preserved for high needs, such as hospitals and aged care.

  • Barkuma

    Barkuma is one of South Australia’s leading disability service organisations. Ball is retained by Barkuma to help raise its profile and to advocate for the inclusion in the mainstream workforce of people with all levels of ability. Ball has raised Barkuma’s profile through extensive media coverage in both print and broadcast media.

  • St John’s Grammar School

    St John’s Grammar School, one of Adelaide’s leading independent schools, entrusts Ball Public Relations to help it empower parents to make an informed decision about enrolling their children at the school. Ball has achieved significant publicity for the school over several years and has also developed and implemented several initiatives to profile the credentials, experience and innovative teaching methods of the school’s teachers.

  • Palumbo

    Palumbo is an Adelaide property developer with solid plans to help the city reach its potential. Ball helped Palumbo launch its two flagship developments, Kent Town and 108 Currie Street, which features Adelaide’s first new five-star international hotel in 30 years. The hotel will be operated by Paris-based Sofitel.

  • Datong

    Datong has its roots in China and is now one of Adelaide’s leading property development companies. Ball introduced Datong to South Australia with its inaugural and much-discussed 123 Flinders development concept, which, when built, will be Adelaide’s largest CBD residential property development. In 2013, Ball managed the launch of Datong’s now completed Aria On Gouger development. In 2015, Ball helped Datong launch the innovative U2 On Waymouth development.

  • Hickinbotham Group

    The Hickinbotham Group is South Australia’s largest residential developer and builder. Ball Public Relations has for many years provided media, community engagement and government relations advice and support to the Hickinbotham Group for its housing development projects.